About NAJI princess
Our Story
NAJI princess — 钠吉公主 in Chinese — begins with a name that carries nature itself. "NAJI" means sodium, the very mineral at the heart of our first product. And "princess"? She is the gentle guardian of every home: elegant, caring, and devoted to the cats she serves.
Our story starts from a simple question: why can't the purest of nature also be the gentlest of care? Sodium bentonite ore has been trusted for generations for its incredible natural power. We saw something more in it — the promise of a litter as soft as velvety dunes, yet strong enough to keep a home fresh for up to 14 days. And so PURRIFIC was born: the first product of NAJI princess, crafted for Singapore's feline families.
Our Mission
"We bring nature's purity to meet your cat's serenity."
This is not just a slogan — it's our promise. We exist to make every day with your cat more peaceful:
- Nature's purity — 100% natural sodium bentonite ore, no synthetic additives, unscented and safe.
- Your cat's serenity — 99% dust-free for easier breathing, soft fine texture kind to paws, and a clean box every day with fast, strong clumping.
- Your peace of mind — odour control up to 14 days keeps your home fresh, and a simpler cleaning routine gives you more time to simply be with your cat.
We are cat-obsessed, in the best way. From kittens learning their first litter box to seniors enjoying their golden years, we design for cats at every stage of life — because every moment with them deserves to be purrfect.